Eric’s business development skills and fitness programming prowess have been credited to launching and growing market-disrupting businesses. 

For over 25 years, consummate entrepreneur Eric Von Frohlich has led fitness program innovations that make the industry more inclusive, accessible, and attractive to previously untapped populations. 

A key driver behind some of the industry’s most successful fitness programs, Eric is well-known for pioneering the game-changing Row House brand, an alternative fitness regimen that leverages the benefits of rowing and group fitness - and has been carefully designed to reach a wide target population. Eric has been instrumental in powering 390%+ growth, cementing a partnership with Xponential Fitness that sparked growth of 300+ studios, and securing a 1066 ranking on the Inc.com 5000 list of rapid growth private companies.

Prior to the launch of Row House, Eric founded the popular EVF Performance Strength & Conditioning/CrossFit program, created and launched RoadFit, NYC’s first ever outdoor bootcamp, and contributed to the development of “Practice” for Equinox – the barrier-breaking program that brought men into the group fitness realm.

Eric has paved the way to programming that has shaped the way that thousands of coaches are trained and has molded all of his brand’s philosophies. Along with his entrepreneurial successes, Eric is well known as a high profile trainer, coaching people on how to live better lives for over 25 years.